Tidy Tag & Bag Buddy
Objective & process
Once the logo creation process was complete, the team developing the Rover Gear walking system asked the brand team to brainstorm ways to include additional branding on the products. I've always been a true believer in form and function and worked on some sketches for branded patches that could serve another purpose as well - holding a full dog poop bag while on a walk.
After many versions, two products were brought to life, a sewn-on tag and a removable version that holds two bags.
Tidy Tag
